Rabbits and Cigs

I haven't yet blog-dropped Amid Amidi's Cartoon Modern, a companion piece to his book, Cartoon Modern, and a great source for post-golden-era animation design analysis. The pic above is from a storyboard for a UPA-produced Old Gold commercial with a Rube Goldberg type situation going on. It really stood out to me, the stark white/black relationships, the pastel/chalk textures, and the toy bunny cheerfully transporting cigarettes.